Wednesday, July 30, 2008

Watch division

Titan watch division was started in 1984, however its operations began not earlier than 1986. At launch it was the third watch company in India after HMT and Allwyn. Titan formed a joint venture with Timex, which lasted until 1998, and setup a strong distribution network across India. As of 2005, Titan watches account for a 25% share of the total Indian market and are also sold in about 40 countries through marketing subsidiaries based in London,Aden,Dubai and Singapore. Titan watches are sold in India through retail chains controlled by Titan Industries.

Titan Industries has claimed to have manufactured the world's slimmest wrist watch - Titan Edge.[2] Produced indigenously after four years of research and development, the Titan Edge has a total slimness of just 3.5 mm and a wafer thin movement of 1.15 mm. Apart from the Titan Edge, Titan also offers Steel, Regalia, Raga, Fastrack, Technology, Nebula, Bandhan, Sonata, Octane, special Raga range named Raga Crystals and a special range HERITAGE along with its premium watch brand Xylys.[3]

Titan watches have been made famous by the melodious advertisements based on Mozart's 25th symphony, 1st movement. Titan watches have its main manufacturing unit in Hosur, Tamilnadu.

Titan recently acquired Raymond Weil, one of the most prestigious watch making company in Europe

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